How does chatbot improve your PPC strategy?

How does chatbot improve your PPC strategy?

If your business wants to increase conversion rates with PPC, you need every competitive advantage. Interactive chatbots are the future of PPC advertising. Chatbots give personalized service and improve the user experience for customers on mobile devices – and can improve your PPC strategy.

 

Smart PPC marketers need to leverage every tool to attract more qualified leads and drive more conversions with less effort. In addition to unique landing pages and other traditional tactics to optimize conversion rates, your company can also use chatbots to customize content and improve the user experience.

 

Let’s check out what chatbots are and how they can enhance your PPC advertising efforts

 

What is a chatbot?

 

Unlike many other advertising tools available to PPC managers, chatbots are a few genuinely original developments in the tech space. That’s because chatbots are being developed to provide an automated method for two-way communication between customers and brands.

 

Brands across industries increasingly use chatbots because they can solve customer problems 24/7, help brands craft an engaging message, and provide relevant information to consumers throughout the decision-making process. Chatbots are always active, which removes the friction that leads to leaky conversion funnels.

 

The three main types of chatbots include:

Customer service

 

The most common type of chatbots that companies use is customer service bots. Rather than relying on human employees, customer service chatbots help online users answer frequently asked questions and services and verify online orders.

 

Marketing bots

 

Many brands are using chatbots to achieve their marketing goals. Marketing chatbots direct them to relevant content and products based on conversations with users.

 

Product-specific chatbots

 

Often, brands struggle to improve the core functionality of their products. Product-specific chatbots collect data based on how customers use the chatbot to help the company improve its product line.

Since you have a basic understanding of chatbots, let’s look at how your PPC strategy can benefit from chatbots.

 

Chatbots and PPC marketing

 

We all know that pay-per-click ads aim to get potential customers to click and visit your website. But what happens once they get there? Often those clicks don’t convert into conversions, but we’re not quite sure why. Was the customer confused with the navigation on your website? Was the call to action unclear? Could they not find what they were searching for? These are the most common questions a chatbot can help with.

 

Chatbots help with PPC marketing by directing customers who clicked to your website to where you want them to go. The significant aspect of chatbots and PPC marketing is that they are customizable! It’s good to use different types of chatbots depending on what page you’re sending visitors to and what your goals are with that page.

 

For example, if your ad takes visitors directly to a page with a list of your products, a chatbot could help convert users by tracking how they respond to your products or which products they click on most often. Another example could be a PPC ad for a rewards program that offers unique benefits if you pay for membership. These chatbots could respond to questions about the program and explain the details of the rewards.

 

Why your PPC technique needs chatbots

 

It’s one thing to obtain your audience to click on a PPC ad, but getting them to convert to your website is another challenge. Implementing a basic chatbot on your PPC landing pages allows your brand to gather more information about your visitors and personalize the content on those pages. 

 

Chatbots provide your brand with the ability to interact directly with your customers, but they also serve as a sales assistant that is available throughout the day. Because the chatbot can be programmed to ask specific questions, you can tailor your chatbot to the needs of your business and the expected needs of your customers.

 

Customized a chatbot on your ad groups‘ landing pages to help with the conversion procedure based on the products or services you advertise in those ad groups. While chatbots are programmable and offer a wide range of capabilities, some of the general ways you can use a chatbot include the following:

 

• Interacting with your customers to understand details your customers are looking for based on an available product or service you offer.
• Narrowing down product choices based on size, price, usage, and other factors.
• Chatbots can generate clickable links to specific products based on previous interactions.
• They can filter out common questions like FAQs and reviews or offer recommendations.

 

Chatbots are far more than just a programmable comments loop. When implemented correctly, they can help your brand gather valuable information about your customers and guide your audience to the products and services they want or need.

 

It can be nearly impossible to predict your users’ actions if you don’t have enough background information about preferences and key buying behaviors. A chatbot can provide all the benefits of a live customer service representative to make personalized suggestions without the overhead.

 

Chatbot for PPC marketing is growing and we’re seeing more and more platforms moving to integrate chatbot facilities. The use of chatbots for PPC marketing has gained momentum in the last couple of years. According to Google Trends, search volume around “chatbots for PPA marketing” grew 19 times between 2012 and 2017 as individuals and businesses realized the value of chatbots. Have you checked out our PPC marketing chatbot yet?

 

The data shows that using a chatbot for PPC marketing can help you streamline customer communications, increase success rates, and boost sales.

Read More: 7 Ways to Automate your human resources activities and save time with HR chatbots

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7 Ways to Automate your human resources activities and save time with HR chatbots

7 Ways to Automate your human resources activities and save time with HR chatbots

The way we work, work, work, and who we work with have fundamentally changed over the last few decades, especially with the pandemic. Employees can easily access HR and company information through HR chatbots, which will expand even further shortly. Like virtual assistants, chatbots facilitate communication with employees across various channels such as WhatsApp, Slack, Microsoft Teams, etc.

We have all seen the emergence of chatbots on the customer side of businesses, but now we’re starting to see conversational interfaces penetrate internal departments as well. But first, what are HR chatbots?

What are HR chatbots?

They are computer-programmed machines that use artificial intelligence to simulate a human conversation.

HR chatbots are specially trained and designed to mimic the role of HR employees in the company. While it’s easy to deploy them, assessing their value and role in the organization is rather challenging to describe.

Where can HR chatbots be deployed?

There are numerous instances where chatbots in HR improve the employee experience. They make the chief human resources officer (CHRO) job more straightforward. To clarify, HR chatbots help HR leaders and CHROs achieve all of their most important goals.

HR leaders’ key result areas typically include the following:

• Reducing recruiting costs and time to hire.
• Improving the onboarding experience
• Improving employee engagement
• Reducing employee turnover and churn
• Optimizing the learning and development process

HR chatbots help the CHRO achieve all of these goals. They improve services, increase productivity, and help you provide a personalized experience to potential and current employees. In addition, a chatbot can also be set up for payroll. It is also predicted that chatbots will dominate the future of HR.

HR chatbots: the technical stuff

The user interface of chatbots is called the chat interface. It facilitates the user to access, use and interact with them. This can be done through a web browser or apps like Slack, SM Teams, etc.

The AI engine understands user queries through Natural Language Understanding (NLU).

Behind the scenes is intent mapping, i.e., identifying the true intent of user actions.

Once the user’s intent is understood, a chatbot performs a step called slot filling. A chatbot prompts the user to provide it with the information required for the action.

What follows is a combination of artificial intelligence and machine learning tools. It helps the AI machine respond appropriately to the user’s request.

Most existing chatbots are usually static

They can only perform the intent mapping. The real test is that it can respond using natural language processing (NLP).

Most solutions that pass as chatbots hard-code the responses. They don’t care about the nuances and context of a user’s conversation, mood, and emotion.

How an HR chatbot can enhance employee engagement

An HR chatbot is a kind of chatbot that can help you automate your HR-related workflows. It allows employees to access information from their apps and systems within your company’s chat platform (e.g., Slack.

Slack ) and then address it in chat (e.g., approve/reject a PTO request).

This type of chatbot generally offers three benefits to your employees:

It centralizes your tools

Your employees don’t have to log into individual apps to get their work done. They can use the messaging platform they already use, like Slack Teams Workplace, to access and use each app.

It assists colleagues in getting to know each other

It is true not only for new hires who want to get acquainted with others inside and outside of their team but also for employees who have been around longer and want to interact with others.

The employee experience is paramount

By enabling employees to avoid app hopping, giving them convenient access to information, and allowing them to celebrate and connect, chatbots can help your company deliver a world-class employee experience.

What HR needs to know about chatbots

Most chatbots are artificial and NOT intelligent. True AI involves not only understanding user queries but also responding intelligently. We all know the feeling of a bot not understanding us. Well, that’s not unlike how I sometimes feel with my friends! It’s precisely how human interaction works.

For example, when we make a new acquaintance, it takes a while to get to know each other. Over many interactions, we begin to understand the other person’s personality traits. And maybe one day we will become friends. Then the feeling arises that we understand each other very well. Similar to the analogy above, a chatbot also takes time to learn. However, unlike human interactions, a chatbot learns exponentially faster than a human. 

HR Chatbots Use Cases

Let’s say your company has 200 employees. Imagine how much documentation per person the HR department has to manage.

Recruitment

Let’s start with recruitment, one of the essential tasks of the HR department. Depending on how many interviews each company needs to conduct, this can be a lengthy process. If there are many applications for a single job, it can get complicated to manage them. A chatbot with artificial intelligence can make this selection easier by performing a kind of initial screening. It can help you find the ideal person for your desired requirements.

Additionally, tests can be integrated into chatbots to evaluate candidates.

Centralize information

Secondly, a chatbot can be very useful for centralizing information. As mentioned earlier, it can be a handbook that contains all of the company’s HR procedures.

 If an employee has a question or doubt, the bot will answer it automatically.

Automation of processes

Imagine an employee turns to the bot and asks about the remaining vacation days. With some integrations and the user’s data, the chatbot will answer him automatically without human intervention. The same can happen with payroll and other matters, increasing the protection of confidential information.

Employee satisfaction

The fourth application concerns the well-being of your employees. Through the chatbot, you can interact more with your employees. In medium and large companies, it is sometimes difficult to know the company’s environment. So, you can conduct surveys to learn how your employees are doing or even send invitations to social gatherings.

Have you checked out our Human Resources chatbot?

It helps ensure your website is in tip-top shape. Check it out now here Human Resources Chatbot

Read More: How to Develop a Custom AI Chatbot for Real Estate Business

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